Trev Keane discusses how talent, rights holders & brands are entering esports

In this episode we’re joined by Trev Keane, one of the leading experts in helping athletes and talent, rights holders and brands launch an esports and gaming strategy. Trev and his agency Epic Global bridge the gap between the worlds of traditional sport, and esports/gaming, and work with a host of Premier League footballers, brands and rights holders on their entry into esports and gaming worlds. Trev talks about the importance of growing a credible presence, the different models for talent entering esports and his insights into the increased convergence between the two ecosystems. Trev is also a pioneer in the emerging Irish esports scene and talks to Jonny and Daniel about the growth and future of esports in Ireland.