SHERIDANS | SPORT'S 2025 PREDICTIONS
As the 2024 sporting calendar reaches its final furlong, the SHERIDANS | SPORT team have been reflecting on some of the industry trends, developments and pivots that have shaped the world of sport in the past 12 months.
As the sporting landscape continues to shift and evolve, 2025 promises to be one of the most disruptive years yet.
Some of the continued and emerging trends we anticipate seeing in 2025 include the transformative potential of AI, the evolution of professional women’s sport, the shift towards athletes taking control of their own image and narrative, and the continued developments in the football regulatory landscape with the new football regulator to name but a few.
Have a read of the team’s predictions below and we would love to hear your thoughts.
From the whole SHERIDANS | SPORT team, we wish you a wonderful festive period.
See all of the SHERIDANS | SPORT team’s predictions of what 2025 has in store below:
▶️ Alex Harvey: Fixture congestion concerns will finally come to a head
▶️ Andrew Nixon: AI will transform sport for the better, provided we do not ignore the risks
▶️ Christopher Braganza: The world of employment law will go through its biggest change for decades
▶️ Chris Paget: User-generated content platforms will break through, but will sport make its product fit its market?
▶️ Conall Devlin: The sports documentary landscape will continue to thrive (but evolve)
▶️ Daniel Geey: Athletes will continue to own part of the investment pie
▶️ Deirdre Duke: Commercial & investment opportunities in women’s sport will continue to ascend
▶️ Dewi Hall Evans: Golf, Rugby Union & Cricket will face significant structural changes
▶️ Jack Jones: Morality clauses will become ever-important for athletes in brand contracts
▶️ Jonny Madill: Athletes will continue to take control as creators and storytellers
▶️ Krishan Neelendra: UK football stadiums will drive fan engagement through making more real-time football data analytics available to matchday fans on big screens
▶️ Marisa Berardi: The new independent football regulator will be a landmark moment for sport
▶️ Nii Anteson: Lawyerball will continue to dominate the football regulatory landscape
▶️ Zoe Bennett: Women’s football will (hopefully) find a dedicated kick-off slot